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November 12, 2009
Source: MM Network
By: Media Mughals
United Kingdom's leading radio consultancy firm 'United Radio' forays in the Indian market as the first such organisation to establish direct operational resource in India.
Considered as the fastest growing international radio consultancy United Radio comes as the radio consultancyfirm with its expertise and experience in the international domain to provide the Indian radio business with the services to improve their ratings as well as boost their revenues.
Explaining the scope of the services to be offered by United Radio in India, Paul Chantler, Director and Senior Partner of the company said, "Our services will supplement the experience Indian operators have gathered over the last three years. We bring to India the knowledge and insights of the UK radio industry which is nearly 30 years old and has seen virtually every phase of market development."
The company plans to establish India's first ever radio news agency. For this purpose United Radio is currently in talks with several companies. This radio news agency will provide content for news and current affair activities either directly to radio stations or through All India Radio. Moreover, the company is planning to offer advice and support to radio groups wanting to set up news and talk radio stations subsequent to the Indian government allowing news and current affairs programming on FM radio stations.
Having great plans to explore the extensive radio sector of the sub-continent region the focus of United Radio India will be on creating new programming formats, setting up newsrooms and providing training in radio journalism, programming, sales and station management to existing radio companies.
Following the likely announcement of the Phase III of FM licensing in India early next year, as hinted by the Minister of Information & Broadcasting Ambika Soni at the India Economic Summit of the World Economic Forum, United Radio will also provide business planning and support services to the new entrants in the radio business.
United Radio already has experience working in the Indian radio market serving as a consultant to Malayalam Manorama's Radio Mango and provided extensive technical, programming and music support to Music Broadcast PVT Ltd (Radio City) in the past.
"United Radio partners have worked for almost all the large radio companies in the UK. Between us we also have the experience of working with the country's regulatory authority, Ofcom, and the public service broadcaster, the BBC. Here too we would like to approach the regulator, the Public Broadcaster and other stakeholders to offer our services," adds Chantler.
United Radio's operations in India are headed by leading Indian radio consultant Sunil Kumar. Kumar has advised the Bhaskar Group, the Muthoot Group, Lokmat Publications, Neutral Publishing, CCL Media and several other promoters of radio companies in India. Kumar has also headed the radio businesses of Mid-Day Multimedia and Zee Telefilms (now Zee Entertainment Enterprises).
Sunil Kumar, India Partner, said, "The knowledge and experience that United Radio brings from radio businesses across the UK, Europe, the Middle East and Asia will work as a catalyst for the growth for our relatively young market. We'll combine this experience with our in-depth understanding of the media behaviour of the Indian audiences' at all geographic, social and economic levels to offer our clients innovative programming strategies, training, format solutions and well defined tactical products. We have developed some exciting India specific services and solutions, which we'll announce soon."
"United Radio will also work as an interface between investors in the UK who are considering investment in India's radio industry, which is expected to grow at CAGR of 14.2 percent over 2009-13 and reach a size of 210 million pounds (Rs.1630 crores) by 2013, according to a FICCI-KPMG study," informs the company in a press statement.
Considered as the fastest growing international radio consultancy United Radio comes as the radio consultancyfirm with its expertise and experience in the international domain to provide the Indian radio business with the services to improve their ratings as well as boost their revenues.
Explaining the scope of the services to be offered by United Radio in India, Paul Chantler, Director and Senior Partner of the company said, "Our services will supplement the experience Indian operators have gathered over the last three years. We bring to India the knowledge and insights of the UK radio industry which is nearly 30 years old and has seen virtually every phase of market development."
The company plans to establish India's first ever radio news agency. For this purpose United Radio is currently in talks with several companies. This radio news agency will provide content for news and current affair activities either directly to radio stations or through All India Radio. Moreover, the company is planning to offer advice and support to radio groups wanting to set up news and talk radio stations subsequent to the Indian government allowing news and current affairs programming on FM radio stations.
Having great plans to explore the extensive radio sector of the sub-continent region the focus of United Radio India will be on creating new programming formats, setting up newsrooms and providing training in radio journalism, programming, sales and station management to existing radio companies.
Following the likely announcement of the Phase III of FM licensing in India early next year, as hinted by the Minister of Information & Broadcasting Ambika Soni at the India Economic Summit of the World Economic Forum, United Radio will also provide business planning and support services to the new entrants in the radio business.
United Radio already has experience working in the Indian radio market serving as a consultant to Malayalam Manorama's Radio Mango and provided extensive technical, programming and music support to Music Broadcast PVT Ltd (Radio City) in the past.
"United Radio partners have worked for almost all the large radio companies in the UK. Between us we also have the experience of working with the country's regulatory authority, Ofcom, and the public service broadcaster, the BBC. Here too we would like to approach the regulator, the Public Broadcaster and other stakeholders to offer our services," adds Chantler.
United Radio's operations in India are headed by leading Indian radio consultant Sunil Kumar. Kumar has advised the Bhaskar Group, the Muthoot Group, Lokmat Publications, Neutral Publishing, CCL Media and several other promoters of radio companies in India. Kumar has also headed the radio businesses of Mid-Day Multimedia and Zee Telefilms (now Zee Entertainment Enterprises).
Sunil Kumar, India Partner, said, "The knowledge and experience that United Radio brings from radio businesses across the UK, Europe, the Middle East and Asia will work as a catalyst for the growth for our relatively young market. We'll combine this experience with our in-depth understanding of the media behaviour of the Indian audiences' at all geographic, social and economic levels to offer our clients innovative programming strategies, training, format solutions and well defined tactical products. We have developed some exciting India specific services and solutions, which we'll announce soon."
"United Radio will also work as an interface between investors in the UK who are considering investment in India's radio industry, which is expected to grow at CAGR of 14.2 percent over 2009-13 and reach a size of 210 million pounds (Rs.1630 crores) by 2013, according to a FICCI-KPMG study," informs the company in a press statement.
Source: 
Via Yimber Gaviria, Colombia
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