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-- The BBC World Service and BIG 92.7 FM, India's No. 1 FM Station and the radio initiative from Reliance Media World Ltd. have entered into an alliance, which will take BBC's entertainment updates across 32 of the network's stations. The partnership allows for the highly engaging and credible entertainment updates from BBC to reach out to audiences across a very large melange of Indians not just across the metros but also the cities of Agra, Ajmer, Aligarh, Allahabad, Amritsar, Asansol, Bareilly, Baroda, Bhopal, Bikaner, Chandigarh, Delhi, Goa, Guwahati, Hissar, Indore, Jalandhar, Jammu, Jamshedpur, Jhansi, Jodhpur, Kanpur, Kolkata, Kota, Mumbai, Patiala, Rajkot, Ranchi, Shimla, Sholapur, Srinagar and Surat.
BIG 92.7 FM listeners can now enjoy The BBC World Service programme's which include:
- BIG BBC Minute: Hourly entertainment minutes
- Weekly entertainment film preview show
- BIG BBC Mulaqat: Celebrity talk show on weekends
The coming together of the 2 media power-houses, promises to offer creative, exclusive and unparalleled entertainment to listeners of the Station.
Neil Curry, Head of Business Development (Asia Pacific), BBC World Service says, "I am delighted with our partnership with BIG 92.7 FM. This takes our position in the market to a new level as BBC World Service programming will be accessible in several Indian states and cities for the first time ever. As a result of the fantastic reach that BIG FM has all over the country, audiences across all demographics will be able to enjoy our radio programming."
Speaking on the partnership, Mr. Tarun Katial - CEO, BIG 92.7 FM said, "This alliance further strengthens our programming concoction offering to listeners. The entertainment capsules from The BBC World Service are credible, engaging and highly entertaining - offerings that we as a brand ensure in our delivery to listeners. This only furthers our endeavour to offer the best aural entertainment across our network and we are confident that these capsules will be very well received by our listeners."
Notes to Editor
BBC World Service is an international multimedia broadcaster delivering 32 language and regional services, including: Albanian, Arabic, Azeri, Bengali, Burmese, Cantonese, English, English for Africa, English for the Caribbean, French for Africa, Hausa, Hindi, Indonesian, Kinyarwanda/Kirundi, Kyrgyz, Macedonian, Mandarin, Nepali, Pashto, Persian, Portuguese for Africa, Portuguese for Brazil, Russian, Serbian, Sinhala, Somali, Spanish for Latin America, Swahili, Tamil, Turkish, Ukrainian, Urdu, Uzbek, and Vietnamese. It uses multiple platforms to reach 188 million listeners globally, including shortwave, AM, FM, digital satellite and cable channels. It has around 2,000 partner radio stations which take BBC content, and numerous partnerships supplying content to mobile phones and other wireless handheld devices. Its news sites include audio and video content and offer opportunities to join the global debate. For more information, visit bbcworldservice.com. To find out more about the BBC's English language offer and subscribe to a free e-newsletter, visit bbcworldservice.com/schedules.
About Reliance Media World Limited.
Reliance Media World is part of the Reliance Anil Dhirubhai Ambani Group. Reliance Media World encompasses BIG 92.7 FM, India's No. 1 FM Station and its allied businesses including BIG Street, BIG Digital, BIG Reach, BIG Events, BIG Live and BIG Rural.
Source: http://www.indiaprwire.com/pressrelease/radio/2009120939190.htm
Via Yimber Gaviria, Colombia
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