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Norman Katende
Kampala — As the World Cup kicks-off this weekend, a battle over who has the rights to broadcast the games on television and radio is set to emerge.
A battle on who has the broadcasting rights for the World Cup in the Ugandan territory is led by Uganda Broadcasting Corporation. South Africa based DStv have the pay-per-view rights for Africa.
Several radio stations will particularly be hit. If implemented, failure by local radio stations to broadcast the World Cup could have an equal impact on the English Premiership broadcasts on local FM radios.
According to a statement from UBC, they have secured the exclusive free to air rights for both radio and television.
According to UBC, this includes the derivative works that arise from the free to air broadcasts of the matches, including free to air broadcasts and commentary in local languages.
"All advertisers, who have been approached for sponsorship of the live commentary in the World Cup in local languages are advised that Uganda Broadcasting Corporation has not granted permission to any radio or television stations at this stage," read part of the statement.
But another statement from DStv said that they will be able to broadcast all the 64 matches live in the country.
"Not only will SuperSport screen every one of the 64 matches live on DStv countrywide, but the action will be supplemented by expert analysis," read the statement by Charles Hamya, MultiChoice Uganda's MD.
"We will be the only pay-TV service in the country whose subscribers can see the FIFA 2010 World Cup in High Definition
Source:allAfrica.com: Uganda/South Africa: Broadcasting Corporation in World Cup Telecast Rights War http://bit.ly/dsTRkq
(Yimber Gaviria, Colombia)
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