SIERRA MADRE - WQKW561 is on the air.

Officials on Thursday launched the city's first-ever emergency radio station, broadcasting on AM-1630 on the dial, which will issue alerts and other vital communications during floods, fires, quakes and other emergencies.

Resident Hank Landsberg, winner of the city's 2010 Public Safety Award, spearheaded the project and helped cut the ribbon at the new radio station inside City Hall.

The new AM radio station is licensed and regulated by the Federal Communications Commission as a "Travelers Information Station."

In times of emergency, AM-1630 will broadcast important emergency information to residents, even during power outages, officials said. During a fire,