NHK's Great East Japan Earthquake Emergency News has won this year's International Emmy Award in the news category.
On March 11, 2011, the largest earthquake in the country's history struck Japan, generating a devastatingly destructive tsunami. NHK, was immediately on the scene, covering the first moments of the disaster as it happened, providing continuous up‐to‐the minute coverage and keeping the public informed.
Within 90 seconds of the earthquake, NHK shifted all TV channels and radio broadcasts to disaster coverage, repeating the call for evacuation and conveying essential information to protect property and save lives.
NHK continued broadcasting this coverage for eight days on its main channel.
NHK is Japan's sole public broadcaster. Funded by receiving fees from Japanese households, it has a reputation for impartial, high‐quality programming, including news programs. Through its four nationwide TV channels, NHK reaches about 50 million households.
NHK was last awarded an International Emmy in 2011, in the current affairs category, for its 'Back from the Brink: Inside the Chilean Mine Disaster' programme.
Via Yimber Gaviria, Colombia.