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By PAUL REVOIR
Last updated at 7:03 PM on 16th November 2009
rugby ball shaped radio player is set to revolutionise the way people use their sets by allowing them to monitor social networking sites as well as listening to music.

The new device available in stores this week is being branded a forerunner to radios, that as well as offering Terry Wogan and Chris Moyles, will also provide a host of digital services such as electricity monitoring and security services.

The internet connected Sensia, shaped like a rugby ball with a touch-screen, is integrated with Twitter and in the near future will also include Facebook.

Enlarge pure radio

The radio does not have an internet browser but will allow access to Twitter and Facebook feeds through WiFi

The device, which works through wi-fi technology, will also allow users to listen to music stored on their computers through the radio. 

It will also include Picasa software which allows people to organise and edit digital photos.

Experts believe that the inclusion of an 'apps store' which will let users buy different applications for the player could make the device a huge hit with consumers.

Pure, the maker of the new set, is hoping this will ape the success of Apple, which offers many applications for users of its iPhone.

The Sensia, which has a recommended retail price of £249.99, does not have an internet browser. People will be able to communicate through Facebook and Twitter but not through traditional internet email accounts like Yahoo or Hotmail.

Hossein Yassiae, chief executive of Imagination Technologies, which owns Pure said: 'Pure's job is to run in front of the bullet train. Radios can act as a base station for everything else in the home.

We need Pure to go beyond audio and into areas like power metering, traffic information and security.'

He said the company was also in discussions with digital music service Spotify.
Pure has about 30 per cent market share in digital radios.

TV providers are also increasingly looking to combine traditional television services with online developments such as social networking. 

In the future it is likely that most people will access the internet through the same device that they watch television.

Earlier this year the Government's Digital Britain report sounded the death knell non-digital radio services.

It  revealed plans to stop broadcasting all major national and many local services on analogue radio by 2015.

Digital Audio Broadcasting will become the primary platform for all national and local radio services.


Source:

Via Yimber Gaviria, Colombia




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