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TVNZ today launched U, a channel that integrates online social networking with broadcast content for the first time on New Zealand screens.
U is a commercial free-to-air online TV channel that features a mix of real life and factual entertainment programming and is aimed at New Zealanders aged 15-24.
The channel kicked off with the first episode of U live, a daily interactive entertainment music show.
TVNZ has worked closely with Facebook to create an interactive show. Fans of the U live Facebook app are able to comment on topics, post pictures, vote in polls and peek behinds the scenes of the show through a live stream "producer cam".
Comments will then be pulled into the broadcast and on to the screen, giving viewers a chance to interact with the presenters and each other.
TVNZ's Head of Digital Media and Channels, Eric Kearley, said the broadcaster was delighted to bring New Zealand its first true "social television" experience through the Facebook integration.
"It's the first true technology-driven integration of online social media with television in New Zealand."
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